Applying the MIC philosophy, the quality pork we developed was introduced for the first time in the Korean market where price is the key and generally given higher priority. From then on, the meat we produced together with our affiliates in Australia and New Zealand for import and sales in Korea came with the organic-hearted philosophy. In 1988, a woman who was sensitive to food decided to take bold action, and founded this young company. It has created a new movement contrary to the old style Korean meat market, and is attracting major attention as it grows dramatically. In fact, its contribution to the Korean meat industry was approved and awarded a prize by the Korean President.